Job Description:
• The Paid Media Coordinator will be the engine behind the flawless execution of paid media campaigns across platforms like Meta, Google, Bing, X, Reddit, and LinkedIn.
• Building, trafficking, and launching advertising campaigns within Google Ads and Meta Ads Manager.
• Conducting thorough quality assurance checks on all campaign elements, including URLs, UTM parameters, and targeting settings, prior to launch.
• Collaborating with the Paid Media team to implement and manage A/B tests and dynamic creative optimizations.
• Managing creative asset refreshes and ensuring proper ad rotation across all active accounts.
• Monitoring campaign pacing and performance, proactively flagging any discrepancies or issues.
• Maintaining and documenting trafficking processes to contribute to the evolution of standard operating procedures.
• Thriving in a fast-paced, high-volume environment while managing multiple priorities.
Requirements:
• A minimum of 1 year of practical experience with Shopify and Google Merchant Center.
• A minimum of 1 year of hands-on experience trafficking campaigns in both Google Ads and Meta Ads.
• Proven understanding of tracking implementation and URL best practices, including UTM parameters and pixel integration.
• Experience using task management platforms such as ClickUp or Asana.
• Exceptional attention to detail and a process-oriented approach to work.
• Proactive communication style and a genuine team-oriented mindset.
• Google Ads and Meta Blueprint certifications are required.
Benefits:
• Part-time 100% remote position.
• Collaborative and supportive virtual environment with opportunities for professional growth and skill development.