Sourcebooks is a leader in children's publishing, seeking a Marketing & Publicity Associate to join their Impact Marketing team. The role involves leading marketing and publicity efforts for children's titles, managing influencer outreach, and collaborating with various teams to promote authors and books effectively.
Responsibilities
- Manage our influencer relationships, mailings, and database, creating innovative organic and paid influencer campaigns for board books, picture books, and middle grade books
- Plan and execute publicity campaigns to generate maximum exposure for our titles across traditional and digital media channels, primarily focusing on nonfiction titles for kids 0-8
- Coordinate author events, festivals, and tours in partnership with the Events Manager
- Collaborate on advertising and social media strategies
- Represent marketing efforts to authors, helping them develop grassroots campaigns and launch events
- Serve as a passionate advocate for our books internally, championing their success and ensuring alignment across departments
Skills
- 1-3+ years of experience in book publishing, marketing, publicity, or a related field
- Strong writing skills and confidence in crafting pitches, press releases, and social content
- A passion for influencer marketing and a strong understanding of the influencer landscape in the children's book space
- A keen understanding of how stories connect with readers
- Ability to manage multiple projects and deadlines with attention to detail
- Enthusiasm for collaboration, and comfort presenting your ideas and plans to internal and external partners
- Above all—you love children's books and want to be part of a team that's shaping the future of children's publishing
Benefits
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care
- Dependent Care
- Flexible Spending Account
- Health Savings Account
- 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Generous paid time off
Company Overview
- Sourcebooks is a publishing house focused on publishing books under many categories, including romance novels, gift books, and more. It was founded in 1987, and is headquartered in Naperville, Illinois, USA, with a workforce of 201-500 employees. Its website is http://www.sourcebooks.com/.