SEO Specialist (Fractional)
Location: Remote
Type: Contract | 15–20 Hours per Week
Reports To: Content Manager
Works Closely With: UX/UI Freelancer & Development Team
About BFG
BFG is building a Proactive Tax & Accounting System for Growth-Focused Business Owners.
We are not a traditional CPA firm. We are building a systems-driven, scalable accounting platform designed to help business owners reduce tax liability, improve cash flow visibility, and make confident financial decisions.
Our growth strategy is centered around organic authority, high-intent traffic, and structured content architecture. We are building the SEO engine that will power 15,000+ monthly visitors and consistent, recurring client acquisition.
Role Overview
The SEO Specialist will own and execute BFG’s organic growth strategy.
This is a hands-on, performance-driven role responsible for building strong technical foundations, optimizing content for ranking, and developing a scalable SEO structure that supports our Proactive Tax & Accounting System positioning.
This role is not about vanity traffic — it is about attracting qualified, growth-focused business owners searching for strategic tax and accounting solutions.
Key Responsibilities
1️⃣ SEO Strategy & Architecture
- Conduct a comprehensive technical and content SEO audit
- Develop keyword clusters (300–500+ keywords) aligned with tax and accounting services
- Build a topical authority roadmap around:
- Business Tax Planning
- Accounting Systems
- Payroll & Compliance
- CFO Advisory
- Create 12 pillar page SEO architecture
- Map search intent to service pages and blog clusters
2️⃣ Technical SEO (In Coordination with Aabasoft)
- Identify and resolve:
- Crawl and indexing issues
- Core Web Vitals gaps
- Broken links and redirect chains
- Duplicate content and canonical issues
- Implement structured schema (Service, FAQ, LocalBusiness)
- Improve internal linking architecture
- Optimize URL structure and crawl depth
3️⃣ On-Page Optimization
- Optimize service pages for high-intent keywords
- Improve meta titles and descriptions for higher CTR
- Ensure semantic SEO best practices
- Strengthen pillar-to-cluster internal linking
- Review and refine blog drafts for SEO alignment
4️⃣ Search Console & Performance Monitoring
- Monitor impressions, CTR, keyword movement
- Track service keyword rankings
- Identify underperforming pages for optimization
- Deliver monthly SEO performance reports
- Recommend data-driven improvements
5️⃣ Content Collaboration
- Provide keyword briefs to Content Manager
- Ensure each blog supports a pillar strategy
- Align SEO with conversion-focused UX updates
- Build long-term topical authority in the accounting niche
90-Day Performance Expectations
Month 1:
- Deliver full SEO audit
- Create keyword cluster roadmap
- Optimize 10 priority pages
- Resolve critical technical errors
Month 2:
- Optimize 20+ pages
- Implement a structured schema across service pages
- Strengthen the internal linking system
- Improve CTR on existing ranking pages
Month 3:
- Demonstrate measurable growth:
- +30% increase in impressions
- +20% increase in organic clicks
5–10 core keywords moving into Top 20 positions
Requirements
Required Qualifications
- 3+ years of hands-on SEO experience
- Proven results in ranking competitive service-based websites
- Strong technical SEO understanding
- Experience with: