Scriptwriter (Branded Commercials, TV & YouTube)
We are looking for a top-tier Scriptwriter who can build unforgettable branded commercials that live in people’s heads, not just their feeds.
This role is about crafting moments that encode the brand into memory.
You will translate Category Entry Points (CEPs) into distinctive, emotionally resonant stories, using recurring characters, mascots, and a consistent brand world.
What You’ll Do
Write branded commercial scripts for TV, YouTube, and long-form paid placements
Identify and develop Category Entry Points (CEPs) and anchor them into memorable, repeatable scenarios
Translate CEPs into vivid, real-life moments that people instantly recognize and remember
Build and evolve recurring brand assets, including:
Mascots
Characters
Running concepts
Narrative patterns
Develop scripts that follow a clear internal creative system (tone, pacing, structure, brand rules)
Create storyboards and visual directions that bring scripts to life across production
Collaborate with creative, production, and brand teams to ensure consistency across all outputs
What Great Looks Like
You think in scenes, not lines
You understand that brands grow by being remembered in buying situations
You can take a CEP and turn it into a repeatable, ownable brand moment
Your work feels like a world, not a one-off ad
You instinctively build:
Distinctiveness (instantly recognizable)
Consistency (same world, different stories)
Emotional familiarity (people feel it before they process it)
Required Skills
Deep understanding of Category Entry Points (CEPs) and mental availability
Strong storytelling ability for 30s–90s branded films
Experience writing for TV or cinematic YouTube formats
Ability to integrate mascots, recurring characters, and brand devices naturally
Skilled in storyboarding and visual storytelling
Strong sense of pacing, rhythm, and attention capture without relying on gimmicks
Creative Principles You Must Follow
Attention is earned through curiosity, not interruption
The first 3–5 seconds must create intrigue, not explain
The brand must be felt early, not forced late
Every script must ladder back to a clear CEP
Mascots and recurring elements must be used consistently to build memory structures
No generic ads — everything must feel unmistakably “us”
Nice to Have
Experience building brand worlds or recurring campaign systems
Background in film, narrative writing, or cinematic storytelling
Understanding of how TV differs from platform-native content
Experience working with creative directors and production teams
Outcome
Your work will:
Build mental availability at scale
Establish recognizable brand assets
Turn Sky & Sol into something people remember, quote, and recognize instantly