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Posted Apr 18, 2026

[Remote] Sales Development Representative, K12

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Note: The job is a remote job and is open to candidates in USA. Niche is the leader in school search, dedicated to making the process of researching and enrolling in schools easy and transparent. They are seeking a Sales Development Representative to join their sales team, focusing on booking demos with school administrators and utilizing modern sales tools to enhance outreach and efficiency. Responsibilities - Book new business demos via phone, email, and AI-assisted outreach by hitting or exceeding benchmark KPIs (100 dials/day, 40 emails/day) - Own your book of business (thousands of K-12 institutions) through quarterly outreach - Introduce schools to Niche’s full enrollment marketing platform (Core, Engage) - Research prospects and craft messaging using Sales Enablement platforms - Track activity and results in Salesforce, Gong, Orum and other tools - Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings - Dive into our sales training and quickly start to develop an understanding of our customers and enrollment marketing solutions - Role play, role play, role play until you’re confident and comfortable with verbiage - Learn our sales process, KPIs, and tools (Salesforce, Gong, Orum, Sales Enablement platforms) - Jump into the day-to-day duties of an SDR. You will call and email your assigned prospects while navigating Salesforce and Outreach - Own your numbers -- hit your qualified customer appointments number - Watch your appointment turn to revenue, as they start to close and turn into what we call 'Closed Won' - Work closely with Account Executives to establish a process and strategy to achieve goals and progressively seek new business - Become an expert to confidently speak to product features - Work with other team members to determine what messaging is resonating with your segment and continue to build out based on that data - Ensure you're following up with all reschedules and B2B leads in a timely manner - 100%+ to goal for qualified appointments, with a healthy pipeline of closed won - Bring your own ideas to the team about ways to improve process, messaging, etc - Close working relationship with Account Executives to really own your accounts and territory, and figure out how to best book those appointments - Step up as a leader to the new team members - Consistently crush your numbers. Your appointments should be revenue generating machines, with a pipeline that only continues to grow - Become a senior member of the team where you will help onboard, train, and mentor your peers - Actively research sales development outside of Niche and bring best practices back to the rest of the team Skills - Excellent communication skills, verbal and written - Driven, go get em' attitude and eagerness to learn Benefits - Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage - Flexible Paid Time Off Policy - Stipend that allows you to build your work from home office in a style and function that suits your personal preferences - Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents - Meaningful 401(k) with employer match Company Overview - Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. It was founded in 2002, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 201-500 employees. Its website is http://niche.com.
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