Note: The job is a remote job and is open to candidates in USA. Brilliant Infotech Inc. is a boutique marketing agency focused on family-oriented brands, seeking a full-time Marketing Admin to support the growth of both Brilliant and its sister company, FamFluence. The role involves managing outbound and nurture ecosystems, optimizing email sequences, and ensuring data integrity across platforms.
Responsibilities
- Campaign Architecture: Design and execute multi-stage outbound sequences in Apollo and lead-nurturing workflows in HubSpot
- Data Management: Ensure seamless synchronization between Apollo and HubSpot, maintaining clean data and accurate lead sourcing
- Copywriting & Personalization: Write compelling, low-friction email copy that bypasses spam filters and resonates with our ICP (Ideal Customer Profile)
- A/B Testing: Constantly experiment with subject lines, send times, and CTAs to improve open and conversion rates
- Deliverability Oversight: Monitor domain health, manage "opt-outs," and ensure we stay compliant with CAN-SPAM and GDPR regulations
- Reporting: Track and analyze KPIs (Open Rates, Reply Rates, Meeting Booked) to provide actionable insights to the sales team
- Track campaign timelines, deliverables, and deadlines to ensure projects stay on schedule
- Support team members with day-to-day project coordination and task management
- Monitor basic marketing performance metrics (email engagement, social growth, campaign results)
- Assist with compiling analytics and reporting insights
- Support the back-end deliverables of the New Business Development Teams with email sequencing, list generation, buyer intents
- Identify opportunities to streamline administrative workflows and improve internal processes
Skills
- At least one year of office/workplace experience
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously
- A proactive, self-starter attitude with a passion for staying ahead of trends
- Highly organized, enjoys crossing things off your to-do list
- Excellent time management
- Ability to foresee and mitigate challenges
- Excellent problem solving skills
- Ability to thrive in a fast-paced work environment
- General knowledge and/or interest in the marketing, brand development and influencer space
- HubSpot: Deep understanding of Workflows, Lists, and CRM properties
- Apollo: Experience with advanced filtering, sequence automation, and credit management
- Integrations: Proven ability or willingness to learn bridging the gap between prospecting tools and the core CRM
Benefits
- Unlimited PTO
- Paid time off between Christmas and New Year's
- Fabulous Fridays - Office closes at 3 pm!
- 401K with a 3% company match
- Medical, dental, and vision coverage
- Medical and Dependent Care FSA
- Life Insurance
- Long Term Disability
Company Overview
- Brilliant Infotech Inc.(an AWS Partner) is an IT Services corporation providing Digital Transformation to public and private sectors. It was founded in 2007, and is headquartered in Edison, New Jersey, USA, with a workforce of 201-500 employees. Its website is http://brilliantinfotech.com.