American University is a student-centered research institution located in Washington, DC, with a reputation for creating meaningful change in the world. The Marketing Coordinator supports the Enrollment Marketing & Communications team in executing recruitment communication strategies for prospective undergraduate students and their families, focusing on email campaigns, marketing materials, and digital asset organization.
Responsibilities
- Assist with creating, scheduling, and monitoring email and texting communications in the CRM system
- Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance
- Create output reports from CRM and CMS software
- Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral
- Schedule meetings, record meeting notes, and arrange meeting logistics
- Assist in creating graphics or simple design elements
- Assist with recruitment event and logistics
Skills
- Bachelor's degree
- 0 - 2 years of experience in marketing, communications, customer experience, or related field
- Foundational skills in writing, digital communication, and basic content management
- Experience with Microsoft Office Suite and basic graphic design tools
- Familiarity with Adobe Creative Cloud applications
- Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud
- Experience in Higher Education
- A willingness to adapt and learn how to find long-term solutions to complex problems
Benefits
- AU offers a competitive benefits package.
Company Overview
- American University's historic academic strengths are rooted in social responsibility and our dedication to cultural and intellectual diversity. It was founded in 1893, and is headquartered in Washington, DC, US, with a workforce of 1001-5000 employees. Its website is http://american.edu.