At Parts ASAP, we’ve built North America’s most comprehensive source for agricultural and construction parts by seamlessly uniting companies, teams, processes, knowledge bases – and our most important resource – our Parts ASAP people.
Our Parts ASAP people support our growth and define our success by embracing the driving principles at our company’s core: unparalleled access to parts for all types of equipment, an unrelenting commitment to customer success, and a constant drive for improvement.
We are seeking a Channel Manager who will owns the day-to-day commercial performance of assigned eCommerce sites. This role is accountable for the full onsite engine—from traffic landing through checkout—ensuring each site is fast, well-merchandised, technically sound, and consistently converting. The Channel Manager acts as the operational owner of the site experience, translating commercial priorities into execution across merchandising, UX, and platform performance. This position focuses on content accuracy, product integrity, and customer clarity not fulfillment operations.
Essential Duties and Responsibilities: Employee must be able to perform these essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.
Site Performance & Conversion:
- Own daily performance of assigned sites, from traffic quality and engagement through checkout completion and revenue.
- Monitor key KPIs including conversion rate, AOV, bounce rate, page speed, and funnel drop-off; take action on performance gaps.
- Identify friction points in the customer journey and drive improvements in partnership with Development and the Director of eCommerce.
Onsite Merchandising & Experience:
- Execute onsite merchandising across homepages, category pages, PLPs, and PDPs, including:- Product placement and prioritization
- Filters, sorting, and facets
- Cross-sell and up-sell strategies
- Promotional and seasonal content
- Maintain strong content hygiene: accurate product data, imagery, descriptions, specifications, and pricing.
- Ensure consistent application of site standards including taxonomy alignment, internal linking, trust signals, and shipping/returns clarity.
UX, Web Vitals & Optimization:
- Plan and deliver UX and web performance improvements in partnership with Development and the Director of eCommerce.
- Support CRO initiatives through testing, learning agendas, and rollout of proven improvements.
- Ensure sites meet internal standards for speed, accessibility, and usability.
Cross-Functional Collaboration:
- Partner with the Digital Advertising Manager to ensure landing pages, promotions, and campaigns are conversion-ready.
- Partner with the Brand Manager on value propositions, offers, hero categories, and seasonal priorities.
- Collaborate with Operations, Pricing, and Inventory teams to ensure site experience reflects real-world availability and service levels.
Quality Assurance & Issue Resolution:
- Own site QA for new launches, promotions, pricing changes, and major content updates.
- Proactively identify and resolve issues including broken pages, missing content, poor filtering, mis-sorting, and data errors.
- Surface platform bugs, feed issues, and analytics gaps with clear reproduction steps and documented business impact.
Reporting & Continuous Improvement:
- Monitor search, category, and product-level performance; recommend optimizations based on data.
- Maintain clear documentation of issues, improvements, and performance trends.
- Support evolving business priorities and special projects as needed.
- Other duties as assigned.
Physical Requirements:
- Ability to climb, bend and kneel on an occasional basis.
- Prolonged periods of sitting and standing.
- Regular manual dexterity/coordination: hand/eye movements, motor control.
- Regular visual effort: concentrated reading of documentation or close viewing of computer displays.
- Able to push, pull and lift up to 10lbs. on an occasional basis.
Required Education/Experience/Skills:
- High School graduate, or equivalent work experience.
- 3–7 years of experience in eCommerce site management, onsite merchandising, or digital channel management.
- Strong analytical mindset with hands-on experience using GA4 and eCommerce platform reporting tools.
- Proven ability to execute quickly while maintaining quality and operational standards.
- Excellent communication skills with the ability to translate business problems into clear, dev-ready tickets.
- Comfortable working cross-functionally with marketing, development, and operations teams.
Preferred Education/Experience/Skills:
- Experience with CRO programs and A/B testing frameworks.
- Familiarity with major eCommerce platforms (Shopify Plus, Magento, Salesforce Commerce Cloud, BigCommerce, or similar).
- Understanding of SEO fundamentals, internal search optimization, and product feed management.
- Experience in multi-site or multi-brand environments.
We are committed to supporting the health, financial security, and well-being of our employees and their families. Our competitive benefits package includes:- Medical, Dental, and Vision Insurance – multiple plan options to meet your needs.
- Company-Paid Life Insurance with additional voluntary coverage options.
- Short-Term Disability (STD) and Long-Term Disability (LTD) protection.
- Hospital Indemnity, Accident and Critical Illness Insurance options for added financial security.
- 401(k) Retirement Plan with Company Match to help you build your future.
- Wellness Programs and Resources, including preventative care support and employee assistance programs.
- Paid Time Off and Company Holidays.
- Employee Assistance Program (EAP) for confidential counseling and support.
We invest in our people because we know our success depends on theirs.