This is a remote position.
Hourly Contract | 100% Remote
Role Overview
We are seeking a highly performance-driven Digital Marketing Specialist with 5+ years of experience to lead client acquisition, employer branding, and digital growth for a staffing and nearshoring firm.
This role requires deep expertise in Google Ads and a strong command of the Zoho ecosystem. You will build scalable acquisition systems, optimize multi-channel campaigns, and directly impact pipeline generation and revenue.
This is an execution-heavy, metrics-obsessed position for someone who understands B2B funnels and thrives in data-driven environments.
Key Responsibilities
1. B2B Lead Generation & Client Acquisition
- Design, launch, and scale multi-channel B2B campaigns targeting hiring managers, HR leaders, founders, and decision-makers
- Own and optimize Google Ads campaigns (Search, Display, Retargeting) with full budget accountability
- Manage LinkedIn Ads and Meta campaigns aligned with CPL and MQL targets
- Build and optimize landing pages, lead capture forms, and call-booking funnels
- Implement tracking infrastructure (pixels, UTMs, conversion tracking, attribution basics)
- Continuously improve Quality Score, CTR, CPC, and conversion rates
- Leverage AI tools for testing creatives, audiences, and bidding strategies
- Align marketing with sales to drive qualified booked calls
2. Social Media & Employer Branding
- Own LinkedIn strategy and execution
- Develop and manage structured content calendars
- Create high-performing content using AI tools and Canva (mandatory proficiency)
- Drive engagement, brand visibility, and demand generation
- Support employer branding and candidate attraction initiatives
3. Email Marketing & Automation (Zoho Required)
- Build and execute campaigns and nurture flows in Zoho Campaigns
- Segment audiences and personalize messaging
- Optimize open rates, CTR, and lead-to-call conversions
- Ensure full alignment between Zoho Campaigns and Zoho CRM
- Maintain CRM-driven reporting accuracy
4. Analytics & Performance Optimization
- Track and report KPIs: CPL, MQLs, booked calls, SQLs, ROI
- Deliver clear, actionable performance insights
- Optimize campaigns using structured experimentation and AI recommendations
- Identify scalable growth opportunities
Requirements
- 5+ years of digital marketing experience (B2B required)
- Expert-level Google Ads experience (Search required; Display & Retargeting strongly preferred)
- Proven success generating qualified B2B leads with measurable ROI
- Experience in staffing, recruitment, nearshoring, or B2B services
- Hands-on experience with LinkedIn Ads and Meta Ads
- Strong working knowledge of Zoho Campaigns (required)
- Familiarity with Zoho CRM
- Proficiency in Canva
- Experience using AI tools for content and campaign optimization
- Deep understanding of B2B funnels and staffing sales cycles
- Strong analytical and performance-driven mindset
- Excellent English communication skills
- Self-managed, accountable, and comfortable in an hourly performance-based structure
Nice to Have
- Broader Zoho ecosystem experience
- Advanced conversion-focused copywriting
- Employer branding/recruitment marketing background
- Experience building attribution models for B2B
Benefits
- Competitive hourly rate based on experience
- Flexible schedule with outcome-based expectations
- High-visibility role with direct pipeline impact
- Opportunity to scale a performance-driven marketing function