I’m an experienced Airbnb host building a thoughtful, long-term social media presence for my Hawaii-based hosting and co-hosting business.
This account serves two audiences:
Guests – Hawaii travel tips, Waikiki insights, and what makes a great hosting experience
Property owners – professionalism, systems, guest experience, and co-host credibility
This is not an influencer or trend-driven account. The goal is trust, consistency, and clarity.
I’m looking for a social media manager who understands hospitality, judgment, and brand stewardship, and who can collaborate effectively with AI-assisted workflows.
Core Responsibilities
- Create and manage a monthly content calendar (approval required before posting)
- Publish 3–5 posts per week (Instagram primary; Facebook secondary)
- Draft captions using AI-assisted tools and refine them to match brand voice
- Suggest content ideas, hooks, and formats (final approval required before publishing)
- Moderate comments with discretion and professionalism
- Track basic performance metrics and suggest improvements
Visual Content Support
I will not be regularly capturing original photo or video content, and this role should not depend on my physical presence in Hawaii.
You will:
- Source high-quality, royalty-free visuals (stock or UGC-style) suitable for Hawaii travel and hospitality
- Curate visuals that feel authentic and non-generic (avoid obvious stock imagery)
- Organize visual assets into a structured content library
- Integrate occasional photo or video content provided by me or local contacts when available
- Maintain visual consistency across posts (color, tone, framing, pacing)
Advanced photography or videography is not required, but strong visual judgment is essential.
Content & Approval Guidelines
- You may suggest content ideas and formats
- You may not publish new content or messaging without approval
- All posts, captions, and replies must follow established brand voice guidelines
This role prioritizes clarity, warmth, and trust over trends or engagement bait
Comment Moderation & Community Care
You will:
- Monitor comments regularly
- Hide or delete spam, trolling, or unhelpful negativity
- Respond to neutral or positive comments using approved guidelines
- Track and summarize recurring or constructive criticism for periodic review
- Flag only high-risk issues (safety concerns, legal issues, misinformation, or repeated complaints)
This role requires discretion and judgment; not every comment requires engagement or escalation.
Who This Role Is For
- You have experience with hospitality, travel, Airbnb, or real estate-related content
- You understand how to build trust through tone and consistency
- You are comfortable working with AI-assisted drafts and refining them thoughtfully
- You are organized, detail-oriented, and calm in public-facing communication
To Apply (Required) Please include:
- A brief explanation of your experience with hospitality or travel-related content
- 2–3 examples of social accounts or posts you’ve managed
- A short sample caption (3–5 sentences) for a Hawaii travel tip post, written in a calm, helpful host tone (not influencer-style)
- A brief explanation of how you typically handle negative or critical comments
- Your availability and preferred monthly rate
Applications that do not include the sample caption will not be considered.