Job Description:
• Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy.
• Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram.
• Design, produce, edit, and write post copy for all social content across TikTok and Instagram.
• Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
• Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.
Requirements:
• Bachelor’s Degree preferred, not required.
• Minimum of 2-3 years’ experience in content creation and/or social media management representing a brand or organization.
• Minimum 1-2 years of professional baking experience or culinary training
• Fluency in both Spanish and English, written and oral
• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and video editing knowledge required.
• Exceptional understanding of the social media landscape, including Instagram and TikTok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self direction, and collaborating successfully with multiple stakeholders and teams.
• A passion for baking, and a comfort with getting creative in the kitchen
Benefits:
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance