Note: The job is a remote job and is open to candidates in USA. Coastal is seeking a Market Strategy Specialist to support their growth in industry-focused markets. This role involves working with Sales & Delivery teams to promote revenue growth through education on sales processes and operations, as well as managing sales play lifecycles and driving market revenue results. Responsibilities • Partner with Market Leader to develop and execute integrated go-to-market strategies aligned with industry trends, customer needs, and business goals • Facilitate quarterly GTM planning and maintain a cross-functional operating rhythm across Sales, Marketing, BDR, Alliances, and Practices • Lead partnership development efforts including enablement, cross-company coordination and alignment, and industry-specific engagement strategies with Salesforce and Snowflake • Develop industry-specific messaging and value propositions in collaboration with Marketing and Market Leaders • Drive execution across the full GTM lifecycle, including demand generation, sales pursuits, opportunity progression, and alliances growth and coordination • Lead weekly GTM syncs and coordinate enablement, ensuring alignment on sales plays, call scripts, product updates, and arenaflex accounts • Coordinate GTM calendar and campaign timelines, supporting content launches, performance tracking, and cross-functional handoffs with Marketing • Enable joint GTM planning with partners (e.g., Salesforce, Snowflake), support enablement, and track partner-influenced pipeline and revenue • Identify risks and recommend remediation strategies, proactively addressing pipeline gaps, underperforming campaigns, and competitive shifts • Support customer growth initiatives, including case study development, upsell planning, and coordination with Practices on delivery excellence Skills • Proven experience in go-to-market operations, marketing, alliances or sales at a B2B technology or professional services firm • Strong understanding of Salesforce and Snowflake ecosystems • Proficiency in CRM systems (Salesforce required) • Basic understanding of sales methodologies and customer lifecycle management • Cross-functional Leadership: Ability to influence and coordinate across teams without direct authority • Process Orientation: Strong analytical and process improvement mindset • Communication: Excellent written and verbal communication skills with ability to present to executive audiences • Project Management: Proven ability to manage multiple complex projects simultaneously • Problem Solving: Strategic thinking with tactical execution capabilities • Adaptability: Comfortable working in fast-paced, changing environment • A passion for continuous learning and improving team performance • Must have full-time permanent US work authorization • 2+ years of experience in assigned industry verticals (Insurance, Healthcare, Financial Services, etc.) • Understanding of industry-specific challenges, regulations, and business drivers • Existing relationships within industry ecosystem preferred • Previous experience managing technology partnerships or channel relationships • Understanding of co-selling motions and partner program management • Experience with partner deal registration and attribution processes Company Overview • ISG’s top-ranked Salesforce & AI consultancy. 5/5 Salesforce AppExchange rating, with 500+ reviews. 3 Salesforce Partner Innovation Awards. It was founded in 2012, and is headquartered in Palm Coast, Florida, USA, with a workforce of 501-1000 employees. Its website is