[Remote] 3978-Director of Events-Marketing

Note: The job is a remote job and is open to candidates in USA. Innovaccer is a company focused on healthcare solutions, and they are seeking a Director of Events-Marketing to own the strategy, planning, and execution of their U.S. event portfolio. This role involves designing event experiences that strengthen executive relationships and align with enterprise GTM priorities. Responsibilities • Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals • Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events) • Establish selection criteria for: • Which events to sponsor vs. attend vs. host • Geographic priorities • Account concentration • Competitive presence • Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning • Conduct ROI and historical performance analysis to inform event investment decisions • Define: • Target audience profile (in collaboration with Sales leadership) ○ Strategic objective (pipeline acceleration, executive relationship building, product positioning, brand awareness, etc.) • Core messaging and narrative • On-site experience design • Determine optimal event format and setting: • Booth strategy vs. hosted suite vs. private dinner vs. executive forum • Venue selection (luxury dining, curated experiences, healthcare-focused spaces, etc.) • Design agenda and flow: • Executive roundtables • Fireside chats • Customer storytelling • Thought leadership positioning • Identify appropriate strategic partners (e.g., Chime, HFMA, HIMSS, Becker’s, AHIP, regional healthcare associations) and define engagement model: • Sponsorship tier • Speaking slots • Co-branded events • Closed-door executive sessions • Partner with Sales Leadership to: • Identify priority accounts and territories for event participation ○ Align field events to account penetration strategy • Coordinate executive attendance and relationship mapping ● Develop executive briefing frameworks: • Talking points • Target account summaries • Event objectives for C-suite attendees • Ensure leadership time is deployed strategically at the highest-impact events • Facilitate pre-event and post-event alignment sessions with Sales • Lead end-to-end logistics, vendor management, and operational execution • Ensure: • Clear run-of-show documentation • Stakeholder role clarity • Real-time issue management • High-quality brand representation • Oversee booth design, experiential elements, AV, staffing plans, and on-site messaging consistency • Serve as the event lead on the ground, coordinating cross-functional stakeholders • Define event success metrics beyond vanity metrics: • Pipeline created • Pipeline accelerated • Executive meetings conducted • Strategic account engagement depth • Partner with Marketing Ops and Sales Ops to: • Track event influence in CRM • Measure ROI by event tier • Develop quarterly event performance reviews • Drive a continuous improvement loop into next quarter’s event planning • Own and manage the U.S. events budget • Evaluate and negotiate contracts with: • Event organizers • Hospitality venues • Production vendors • Fabricators • Optimize cost per executive engagement and cost per opportunity metrics • Build and manage a high-performing events team (as scale requires) • Develop scalable playbooks for: • Executive dinners • Roundtables • Tier-1 conference execution • Partner-led activations • Implement event planning workflows and documentation standards • Establish repeatable pre-event and post-event operating rhythms Skills • 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS • Strategic Event Portfolio Leadership • Demonstrated experience designing annual event strategies aligned to enterprise sales motions • Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker's, etc.) • Executive-Level Experience Design • Experience hosting executive roundtables, curated dinners, and high-touch engagement forums • Ability to craft structured, outcome-driven agendas • Revenue & ROI Orientation • Proven track record of driving measurable pipeline impact from events • Familiarity with CRM and reporting systems (Salesforce, marketing automation tools) • Cross-Functional Leadership • Ability to influence Sales, Marketing, Product, and Executive stakeholders • Strong planning discipline and stakeholder communication • Operational Excellence • Exceptional vendor management and negotiation skills • Strong project management capabilities with attention to detail • Education - Bachelor's degree in Marketing, Business, or related field; MBA preferred Benefits • Generous Paid Time Off • Best-in-Class Parental Leave • Recognition & Rewards • Comprehensive Insurance Coverage Company Overview • Innovaccer provides an AI cloud platform for healthcare data management and analytics. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.innovaccer.com.