Position Purpose:
The Manager, Media Strategy oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.
Key Responsibilities:
? 10% Budget Management – Budget management and stewardship of omni-channel investments
? 15% Channel Expertise – Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
? 20% Direct Omni-Channel Plans – Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
? 10% Reporting & Learning – Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
? 25% Stakeholder Relationship Management – Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
? 20% Test & Learn – Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Direct Manager/Direct Reports:
? This position typically reports to Sr Manager, Media
? This position has 0 direct reports
Travel Requirements:
? Typically requires overnight travel less than 10% of the time.
Physical Requirements:
? Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
? Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
? Must be eighteen years of age or older.
? Must be legally permitted to work in the United States.
Preferred Qualifications:
? Omni-channel agency planning/buying experience
? Previous client-side omni-channel planning experience
? Previous leadership, mentoring and/or coaching experience
? Retail/multi outlet advertising experience
? Master’s Degree
? Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
? Highly organized with an ability to combine strategic direction with hands-on tactical execution
? Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
? Strong presentation skills with ability to gain alignment on recommendations
? Must be proficient in Excel/Word/Powerpoint computer programs
? Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
? Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
? Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers
Minimum Education:
? The knowledge, skills and abilities typically acquired through the completion of a master’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:
? No additional education
Minimum Years of Work Experience:
? 5
Preferred Years of Work Experience:
? No additional years of experience
Minimum Leadership Experience:
? None
Preferred Leadership Experience:
? None
Certifications:
? None
Competencies:
? Decision Quality
? Collaborates
? Drives Engagement
? Ensures Accountability
? Plans and Aligns
? Communicates Effectively
? Customer Focus
? Develops Talent
? Drives Results
? Manages Conflict
