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Posted Apr 15, 2026

Director of Narrative – Brand

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Job Description: • Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries. • Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations. • Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs. • Operate with No Ego: The work is the boss. Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence. • Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing"—it's baked into the actual product and editorial experience. • Strategic Alchemy: Partner with the Head of Marketing and Growth Lead to ensure brand efforts fuel growth without turning our communities into conversion-focused factories. • The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards. • Live the Brand: Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them. Requirements: • 6 to 8+ years of battle-tested experience in brand, social, or creative strategy, with a track record of building authority for niche communities or media brands. • Elite Writing & Taste: You have a "nose for the story." You can write a brand manifesto that gives people chills and a marketing email that actually gets opened. • Low Ego, High Conviction: You are a sponge for great ideas regardless of where they come from, but you have the editorial conviction to filter them into a world-class final product. • Leadership with Grit: You’ve successfully managed teams, but you’ve never lost your desire to "do the work." • Multi-Channel Fluency: You know how to translate a brand voice from a 280-character post to an IRL event setup or a piece of premium swag. • Amazing Collaboration: You are genuinely enjoyable to work with. You know how to lead through influence and build bridges across Product, Sales, and Content. • Bias for Action: You thrive in the "messy middle" of ambiguity and don’t wait for a permission slip to make a moment happen. Benefits: • Competitive pay (we don't pay based on location, we assign value to the role) • Equity in Workweek • Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office) • Unlimited PTO with a minimum of 3 days/quarter used • 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used) • 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days) • 401(k) plan with 3.5% company match • $500 one-time stipend for any home office needs used after the first 90 days • 5-week sabbatical after 4 years on staff • 2 volunteering days per year • 1x/year in-person team retreat • $100/month book stipend
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