The Hoffman Agency is an integrated communications consultancy that specializes in solving business problems for tech companies. They are seeking a Digital Account Executive to execute social media campaigns, create engaging content, and measure success across various platforms.
Responsibilities
- Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
- Ideate and create quality, error free work on multiple social and digital channels
- Write compelling, quality social copy that engages
- Manage online communities
- Measure success on each platform sharing actionable insights with your account teams and clients
- Utilize our digital tech stack to work smarter and measure performance
- Work with the PR teams to uncover opportunities to expand the engagement into digital
- Support new business and current client research efforts through social listening tools
- Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
- Believe in the adage for content, 'show, don’t tell'
- Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
- Work with creative to craft visual stories we can tell on social media
- Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
- Collaborate across the agency to produce good work!
Skills
- Bachelor's degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
- 1-3 years of public relations experience (agency experience is preferred)
- Report into one of our office locations (Boston, Portland, or San Jose)
- Constantly thinking about social media and how our brands can communicate on these platforms
- Thirst for learning about technology, social media, and marketing
- Cultivate teamwork and a mentality that the team's success is everyone's success
- Knack for taking complex information and reshaping it so others can understand it
- Can problem-solve and loves a challenge
- Has a sense of humor
- Understanding of the following, a plus: Data analytics and supporting tools like Google Analytics
- Paid social campaign management and execution
- Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc
- SEO, SEM, PPC and other acronyms that fall under the digital umbrella
- Marketing automation platforms like HubSpot and/or Marketo is also a plus
Benefits
- 20 PTO days
- 11 holidays including MLK day, President’s Day, and Floating Holiday
- Birthday PTO
- 401(k) match
- Going the extra kilometer (gain extra time off from going above and beyond)
- Knock-off early on Fridays!
- Weekly Wellness Hour
- Sabbatical program
- Home office stipend
- Wellness and Professional Development Fund
- Mentor Program
Company Overview
- The Hoffman Agency is a communications consultancy agency, helping corporate and other companies communicate messages across the globe. It was founded in 1987, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is http://www.hoffman.com/.