CRM Senior Specialist

About the position The CRM Senior Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns. Base Pay Range: $95,000 - $105,000/annually Responsibilities • Build, test, and deploy end-to-end marketing campaigns, including one-off emails, complex nurture streams, and automated customer journeys. • Create and manage all marketing assets within the platform, including email templates, landing pages, forms, and subscription preference centers. • Develop and manage audience segmentation, creating dynamic and static lists to ensure the right message gets to the right audience at the right time. • Monitor and report on campaign performance, analyzing key metrics like open rates, click-through rates, and conversion rates to provide optimization recommendations. • Manage the day-to-day administration of the Iterable platform, including user profiles, roles, and permissions • Serve as the primary point of contact for end-user support, troubleshooting issues, and answering "how-to" questions in a timely manner. • Partner with the Data/Analytics team to execute all data management tasks, including data cleansing, de-duplication, record merging, and mass data imports/exports. • Build and maintain foundational reports, dashboards, automation rules, and templates as requested by the business. • Partner with the Senior Manager to design, build, test, and deploy complex CRM solutions, including advanced automations, custom workflows, and new system integrations. • Maintain key performance indicator (KPI) dashboards to track performance for marketing, DTC, and other business teams. • Analyze platform data to derive actionable insights and provide recommendations that support strategic business goals. • Serve as the "technical co-pilot" to the Senior Manager, acting as a collaborative partner in brainstorming, solution design, and strategic planning. • Other Duties as assigned Requirements • Bachelor's degree in marketing, communications, business, or other related field preferred, or relevant equivalent experience • Experience: A minimum of 4+ years of hands-on experience in CRM marketing, operations, or analytics. • Platform Proficiency: Proven expertise with at least one major CRM platform (Iterable, Braze, HubSpot, Marketo, Klayvio, or similar) is essential. • Campaign Management: Demonstrable experience in designing, executing, and measuring multi-channel marketing campaigns (email, SMS, etc.). • Analytical Skills: Strong ability to analyze customer data, campaign performance, and web/app analytics to derive actionable insights and effectively communicate key findings and recommendations to team members at all levels. • Technical Skills: Proficiency in marketing automation, customer segmentation, and A/B testing methodologies. • Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams (Sales, Marketing, IT). • Data Management: Solid understanding of database management principles, data hygiene, and data privacy regulations (e.g., GDPR, CCPA). • Strategic Thinking: Ability to think strategically and align CRM initiatives with broader business objectives. • Problem-Solving: Strong problem-solving skills and the ability to manage multiple projects simultaneously in a fast-paced environment. • Excellent time-management and organizational skills • Able to manage several tasks simultaneously to timely completion • Able to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build-out and deployment of campaigns • Employs curiosity in order to go deep, ask questions, and see the big picture • Able to operate autonomously - takes initiative and is able to work with little oversight • Solid collaboration skills - able to engage the team, make connections, and work together to influence outcomes and bring initiatives to successful completion • Comfort and flexibility in a fast-paced, evolving environment