Creative Strategist (Performance Creative)

Creative Strategist (Performance Creative) Function: Meta Ads | Performance Creative | Creative Testing Support Reports to: Head of Performance Location: Remote Working | Optional Access to a Central London HQ Compensation: £40,000 to £54,000 Overview: The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one: - Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK. - For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale. - Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio. Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof. What Sets Us Apart - Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised. - Highest independent agency spend on Meta in 2025. - Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US. - Two production studios (London and Manchester) - Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts - Partnered with Meta, TikTok, Foreplay, and Triple Whale. Requirements The Role We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands. In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok. You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard. What You’ll Do - Own and develop performance creative strategies across multiple client accounts on Meta and TikTok. - Turn creative performance data into clear insights, recommendations and testing opportunities. - Lead concepting, scripting and briefing for UGC and paid social assets. - Write clear, high-quality creative briefs for creators and internal production teams. - Build and manage structured creative testing roadmaps across accounts. - Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals. - Stay ahead of trends, hooks, formats and platform updates to inform creative direction. - Lead or contribute to client reporting, presenting creative insights and strategic recommendations. - Manage multiple accounts with strong organisation, prioritisation and attention to detail. What Success Looks Like (First 3–6 Months): - You confidently own creative strategy across several client accounts. - Your creative direction leads to measurable improvements in performance. - You consistently deliver clear, strategic briefs and high-quality ideas. - You build strong working relationships with media buyers, creatives and account managers. - You demonstrate a deep understanding of creative testing and iteration. - You take increasing ownership of both strategy and client-facing communication. - You are constantly staying in-tune across trends within the meta, organic and D2C space. You’ll Thrive Here If You Have: - 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus). - Strong understanding of Meta and TikTok ad ecosystems. - Proven ability to analyse performance data and translate it into creative decisions. - Excellent written communication and briefing skills. - A proactive, ownership-driven mindset. - A strong interest in buyer psychology, storytelling and conversion-driven content. - The ability to manage multiple clients and priorities effectively. Who You Are (Mindset & Attitude): - You take ownership and accountability for results - You’re strategic, but also hands-on and execution-focused - You care about performance over vanity metrics - You’re collaborative and communicate clearly with cross-functional teams - You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further. - You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach. - You thrive in a fast-paced, high-performance environment - You’re motivated to grow into a leading creative strategist Benefits - Client Portfolio: Work across leading D2C and e-commerce brands. - Career Growth: Rapid progression in a scaling performance creative agency - Time Off: 28 days holiday including your Birthday, Christmas Eve and New Years Eve. - Long Service: After 2 years’ service, you’ll receive 1 extra day of annual leave for every year of service - Flexibility: Hybrid working + up to 30 days working abroad - Wellbeing: Private health & dental insurance - Enhanced Parental Leave: We believe in supporting our team through life’s biggest moments. Our enhanced parental leave includes: 12 weeks full pay for birthing parents or primary adopters. 4 weeks full pay for non-birthing parents or secondary adopters - Culture: Team socials, supportive environment, happiness-driven values - Workspace: Beautiful HQ at the Roundhouse based in Camden.