Content & Creative Lead

Welcome to Hi Rasmus! At Hi Rasmus, people are at the heart of everything we do. Whether you're just joining us or have been part of our journey, we’re excited to have you on board! We’re on a mission to make evidence-based autism care accessible to families everywhere. Families shouldn’t have to uproot their lives to access support—that’s why we break down barriers while keeping the human touch at the center of our work. Our goal? To positively impact the lives of 1 million children with autism. Rooted in a culture that values trust, collaboration, and balance, we foster a workplace where everyone feels valued and empowered. Our Core Values - Innovation – We embrace creativity and seek better solutions. - Integrity ⚖️ – Honesty and trust guide everything we do. - Collaboration – Together, we achieve more. - Growth – We’re committed to personal and professional development. - Empathy ❤️ – We prioritize understanding and human connection. What It’s Like to Work Here At Hi Rasmus, we trust our team to do great work, their way. Flexibility, autonomy, and balance are key—we know that when life and work fit together, everyone thrives. ✨- Flat structure, open doors – Every voice matters. Collaboration and shared decision-making drive us forward. - Balance is a priority – Recharge, make time for what matters, and do your best work in a way that works for you. - Real impact, real growth – Be part of a team making a difference for families worldwide, while growing your skills along the way. Join us in shaping a future where exceptional autism care is within reach for all. About the Role The Content & Creative Lead owns the demand engine behind the Hi Rasmus brand. This role is responsible for turning our message, product, and customer stories into content and campaigns that generate real pipeline. You’ll build and run the systems that consistently produce high-quality content – especially video – and activate it through campaigns across email, social, paid channels, events, and the website. Your work ensures Hi Rasmus shows up clearly, consistently, and creatively everywhere our audience interacts with us. This role blends creative direction, campaign strategy, and hands-on execution. You’ll think strategically about demand generation while also rolling up your sleeves to build campaigns, produce content, and continuously improve how our marketing converts interest into qualified opportunities. Location: Remote - USA Department: Marketing Reports to: Director of Product Marketing ⏳ Job Type: Full-time Compensation: Salary range of $85,000-$95,000; based on experience, scope, and impact. Working Hours: Flexible within North American time zones ‍ About You You’re a creative builder who loves turning ideas into content and campaigns that actually drive results. You think visually, communicate clearly, and understand how storytelling and design influence buyer behavior. You’re equally comfortable developing strategy and executing the work – from shaping campaign messaging and content calendars to launching campaigns, publishing content, and optimizing performance. You’re energized by building systems that scale: a content engine that consistently produces high-quality creative, campaigns that generate real pipeline, and a brand experience that feels cohesive across every touchpoint. What You’ll Do Build and Run the Content Engine- Develop and manage a consistent flow of high-quality content including video, graphics, social posts, webinars, and customer stories - Turn product insights, customer experiences, and industry expertise into engaging content - Maintain consistent brand voice and visual identity across all marketing surfaces Lead Campaign Development - Plan and execute marketing campaigns tied to pipeline growth, including product launches, conference campaigns, email marketing, and paid initiatives - Collaborate with sales, product, and leadership to align campaigns with business priorities - Track campaign performance and continuously optimize for conversion and ROI Own Website and Conversion Pathways - Manage the website experience and ensure messaging, content, and design drive conversions - Improve conversion pathways for demo requests, resources, and lead capture - Continuously test and refine landing pages and campaign funnels Execute Paid and Organic Growth - Manage growth initiatives across channels such as LinkedIn, retargeting, email marketing, and industry platforms - Coordinate organic and paid strategies to maximize reach and conversion - Monitor performance metrics and adjust tactics to improve cost efficiency and pipeline contribution Conference & Event Marketing - Plan and execute conference marketing activations before, during, and after events - Create campaigns that extend conference visibility beyond the event itself - Produce supporting content and materials that drive engagement and follow-up pipeline What You Bring - Experience building and executing content and campaign strategies that drive demand - Strong creative instincts across content, design, and storytelling - Ability to produce high-quality content at a consistent cadence - Experience running multi-channel campaigns tied to measurable outcomes - Comfort balancing strategic thinking with hands-on execution Nice to have: - Experience with video-first content strategies - Familiarity with B2B SaaS marketing or healthcare technology - Experience managing website content and conversion optimization - Experience running LinkedIn or paid social campaigns Success in This Role Looks Like Success in this role is measured not just by content output, but by the impact it has on growth. Outcomes may include: - Increased MQLs, SQLs, and marketing-generated pipeline - Improved cost per lead and cost per opportunity - Consistent production of engaging content—especially video - Campaigns that generate measurable ROI - A cohesive and recognizable Hi Rasmus brand across every channel Perks & Benefits You'll Love Health & Wellness: - 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost) - Employer Sponsored Short-Term Disability Coverage - Employer Sponsored Life Insurance - Optional group benefits: AD&D, long-term disability - Participation in a 401k plan through Empower Growth & Development: - Professional development opportunities - Room for growth within the company ️ Time Off to Recharge: - Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility Parental Leave: - All Parents/Caregivers: 6 weeks fully paid - Birthing Parents: Up to 14 weeks paid Work Style That Works for You: - Fully remote and flexible work environment—work from wherever feels right! - Opportunity to make a meaningful impact in the Autism healthcare space How to Apply Use our applicant tracking system Pinpoint to answer the role-specific application questions. These questions were thoughtfully designed to give you more insight into the role and to give us more insight into you. Please write a thoughtful response—a human really reads these. If you need accommodations during the application process, just let us know—we’re happy to help.