We are preparing the launch of a premium Moroccan rug brand targeting the United States market.
Our family has been established in the Marrakech souk for decades, operating rug stores and warehouses, and working directly with artisan weavers across Morocco. The project is deeply rooted in authentic craftsmanship and heritage.
We are now looking for an experienced Brand Strategist to help us define the brand foundation before launching our e-commerce platform in the U.S.
At this stage, we are seeking a strategic partner who can:
• Develop a clear brand positioning for the U.S. premium market
• Shape a compelling brand narrative rooted in cultural authenticity
• Define target audience and differentiation strategy
• Guide the creation of a strong and cohesive brand identity
Full project details will be shared with shortlisted candidates.
Ideal Profile
• Experience building premium or luxury consumer brands
• Strong background in brand strategy and storytelling
• Experience with U.S. market positioning
• Experience in home décor, lifestyle, or design brands is a plus
Please include:
• Relevant case studies
• Your typical process for brand development
• Your estimated budget range for a full brand foundation project
This is a serious long-term project. We are looking for strategic thinking and brand depth — not only logo design.