Roku is the #1 TV streaming platform in the U.S., and they are seeking an Associate Product Manager for Ad Experiences. In this role, you will help define user interactions with advertising across various platforms while contributing to the development of innovative ad formats.
Responsibilities
- Assist in the end-to-end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch
- Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams
- Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non-intrusive ad units
- Partner with Data Science to set up A/B tests
- Monitor performance metrics such as Click-Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats
- Serve as a bridge between Sales, Marketing, and Engineering
- Help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance
- Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations
Skills
- 0–2 years of experience in product management, digital marketing, or a technical field
- Bachelor's degree in a technical or business-related field (Computer Science, Engineering, or similar)
- Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions
- A strong focus on the user; an ability to advocate for experiences that don't feel 'interruptive' or 'annoying.'
- While you don't need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked)
- Strong written and verbal skills—comfortable presenting a 'mini-roadmap' or a post-launch analysis to stakeholders
- Internships or projects in tech/advertising are a plus
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Healthcare (medical, dental, and vision)
- Life
- Accident
- Disability
- Commuter
- Retirement options (401(k)/pension)
Company Overview
- Roku develops video streaming devices that provide users access to Internet-streamed video or audio services. It was founded in 2002, and is headquartered in Los Gatos, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.roku.com.
Company H1B Sponsorship
- Roku has a track record of offering H1B sponsorships, with 6 in 2026, 120 in 2025, 166 in 2024, 81 in 2023, 279 in 2022, 195 in 2021, 107 in 2020. Please note that this does not guarantee sponsorship for this specific role.