Assistant Vice President, Consumer Engagement - Digital Acquisition

Join Our Innovative Team and Drive Digital Growth We are seeking a highly skilled and motivated Assistant Vice President, Consumer Engagement - Digital Acquisition to lead the development and execution of digital marketing strategies that drive aggressive new account growth for our Verizon credit card portfolio. As a key member of our centralized Consumer Engagement Team, you will work closely with our client marketing team to deliver extraordinary customer experiences and drive business results. In this remote-based role, you will have the flexibility to work from home and occasionally commute to our nearest office for in-person engagement activities. We offer a competitive salary range of $90,000 - $155,000 per year, eligible for an annual bonus based on individual and company performance, and a comprehensive benefits package. Key Responsibilities: Develop and execute digital acquisition strategies through partner channels, including purchase path, deep digital marketing integration, and display media, social, and paid search experiences Implement A/B testing plans, segmentation, and personalization strategies to drive lifts in response Lead reviews and tollgates, maintaining a focus on risk areas such as Fair Lending and UDAAP Manage digital acquisition Workfront processes and proactively identify and escalate issues Monitor and measure performance of digital marketing campaign metrics versus plan Support broader Consumer Engagement team on other marketing projects and contribute to the development of enterprise-wide digital acquisition best practices Requirements: Bachelor's degree or equivalent experience in Digital Marketing 5+ years of experience in digital platform management and/or marketing, with a combination of web, email, mobile experience Marketing management software experience, such as Workfront Analytics experience with competencies in analytic dashboards and tracking Ability to travel as needed (~10%) Desired Characteristics: Bachelor's Degree in Business, Marketing, or Technology Prior experience with Senior Leadership and/or Senior Management Detail-oriented with experience working in a fast-paced environment Digital marketing experience, including digital marketing integration, display media, social, and paid search Consumer/digital-first mentality and experience influencing organizations and other professionals What We Offer: Competitive salary and bonus structure Comprehensive benefits package Flexible work arrangements, including remote work options Opportunities for professional growth and development Diverse and inclusive culture with a commitment to diversity, equity, and inclusion How to Apply: Ready to join our team? Click Apply Now to submit your application. We can't wait to hear from you! Apply for this job