Web Developer / PPC Marketer
Position Overview
We are looking for a skilled professional with expertise in web development, system integrations, and pay-per-click (PPC) marketing. This role combines technical proficiency in building and maintaining websites with the ability to manage integrations and execute data-driven PPC campaigns. The ideal candidate is adept at working with modern development tools, frameworks, and digital marketing platforms to create seamless user experiences and drive measurable marketing results.
Key Responsibilities
Web Development
?esign, develop, and maintain responsive, high-performance websites using modern web technologies and frameworks.
?mplement front-end and back-end solutions, ensuring cross-browser compatibility and mobile-first design.
?ptimize websites for SEO and user experience, ensuring fast loading times and seamless navigation.
?anage integrations with third-party platforms, including APIs, CRMs, and marketing tools.
?roubleshoot, debug, and resolve website issues to ensure functionality and security.
?ork with version control tools like Git to manage code repositories and collaborate effectively.
?oordinate with design and content teams to align website features with business goals.
Integrations
?evelop and manage integrations between websites and external systems (e.g., payment gateways, marketing automation platforms, CRM systems).
?ollaborate with stakeholders to understand integration needs and ensure successful implementation.
?onitor and maintain integrations for reliability and performance.
?tilize tools like Zapier, MuleSoft, or custom APIs for automation and data exchange between systems.
PPC Marketing
?lan, execute, and manage PPC campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels.
?onduct keyword research and competitor analysis to inform ad strategies.
?rite engaging ad copy and collaborate with design teams to create effective ad creatives.
?onitor and analyze campaign performance metrics (e.g., CTR, CPC, ROAS) and provide actionable insights for optimization.
?erform A/B testing on ads, landing pages, and targeting strategies to enhance campaign results.
?anage and allocate budgets efficiently to maximize ROI.
Tools and Technologies
?*Web Development Tools**: HTML, CSS, JavaScript, React, Angular, Vue.js, Node.js, PHP, and frameworks like Django or Laravel, or similar
?atabase Management: MySQL, PostgreSQL, MongoDB.
?MS Platforms**: WordPress, etc.
?ntegrations Tools: Zapier, make.com, Postman (for API testing).
?PC Marketing Platforms: Google Ads, Microsoft Advertising, Facebook Ads Manager.
?nalytics Tools: Google Analytics, Google Tag Manager, SEMrush, or Ahrefs.
?roject Management Tools: Jira, asana, etc.
Qualifications
Education and Experience
?achelor? degree in Computer Science, Marketing, or a related field (or equivalent experience).
?+ years of experience in web development and PPC marketing, with a proven track record in both domains.
?xperience with integrating and managing APIs and third-party tools.
Technical Skills
?roficiency in front-end and back-end web technologies.
?amiliarity with modern frameworks.
?trong knowledge of PPC platforms and best practices.
?ands-on experience with website optimization and SEO principles.
?nderstanding of database management and cloud hosting environments.
Soft Skills
?xcellent problem-solving and analytical skills.
?trong communication and collaboration abilities.
?bility to manage multiple projects and meet deadlines in a fast-paced environment.